When the Observer's Attitudes and Values Affect an Observation or the Interpretation

question 15

Multiple Choice

When the observer's attitudes and values affect an observation or the interpretation of the observation, this is known as

• A) observer effect.
• B) observer bias.
• C) participant effect.
• D) context bias.

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Definitions:

Need For Affiliation

The need for affiliation is a psychological and social drive that compels individuals to associate with others and form social relationships.

Need For Power

An individual's desire to influence, control, or have authority over others.

McClelland

Refers to David McClelland, a psychologist known for his work on motivation theory, which includes the needs for achievement, power, and affiliation.

Need Profiles

Individualized descriptions of the specific needs, desires, and motivations that drive a person's behavior.