Mini-Case 17-4: Plumbers Don't Want Recognition

question 27

Essay

Mini-Case 17-4: Plumbers Don't Want Recognition
"If I ever went out to those guys and asked them if they wanted a little more recognition, they would laugh me out of the shop. People work for money." Norm Schultz had been a plumber himself for 18 years before he saved enough money to open a small plumbing contractor business. The men who worked for Norm knew what was expected of them - a fair day's work for a fair day's pay. "You don't need to tell a person that he or she is doing a good job; the person is either doing the work or not working for me!"
Norm's son-in-law was taking a management course at a local college. When Norm asked him what he was learning in class, he told him the management of people. Norm was very emphatic about managing the plumbers who worked for him. "Tell an employee what you expect from the beginning. Watch to see if they perform the job properly. Treat your people fairly and never cheat them." Norm went on to tell his son-in-law that this was the way good managers did things. "Recognition won't put bread on the table."
-Is Norm Schultz correct in his attitude about workers not wanting recognition?

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Definitions:

Product Variations

Different versions of a product that a company offers to meet varied customer needs or preferences.

Advertising Programs

Structured campaigns designed to communicate the benefits of products or services to the target audience to increase awareness and sales.

Multidomestic Marketing Strategy

A marketing approach where a company adapts its products and marketing strategies to suit the unique needs and preferences of different national markets.

Refrigerators

Appliances that use cooling mechanisms to keep food and drinks at low temperatures, thereby preserving freshness and preventing spoilage.