Simons and Levin (1997) Conducted a Field Experiment in Which

question 9

Multiple Choice

Simons and Levin (1997) conducted a field experiment in which participants were chosen at random.In the experiment, an experimenter posing as a tourist asked a person on campus for directions.When the experimenter asking the question was changed, the researchers found that ______.

• A)nearly 50% of the participants failed to notice the change from one person to another
• B)nearly 100% of the participants noticed the change from one person to another
• C)nearly 100% of the participants failed to notice the change from one person to another
• D)the participants were surprised when the experimenter was suddenly someone of a different gender

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Definitions:

Manufacture

The process of making goods on a large scale using labor and machines, typically within a factory setting.

Industry

A group of companies that are related based on their primary business activities.

Variable Costs

Costs that change in proportion to the level of goods or services that a business produces.

Profit-maximizing Output

The level of production at which a firm achieves the highest profit, where marginal revenue equals marginal cost.