Simons and Chabris (1999) Asked Participants to Watch a Video

question 57

Multiple Choice

Simons and Chabris (1999) asked participants to watch a video that shows three people wearing white T-shirts, passing a basketball, and three people wearing black T-shirts, passing another basketball.They found that ______.

• A)participants could not detect one basketball if they were tracking the other one
• B)attention could be divided as long as the uniforms being worn were achromatic
• C)attention could be divided and almost all participants noticed a cheerleader walking through the scene
• D)nearly half of the participants failed to notice a person in a gorilla suit walking through the scene

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Definitions:

Required Rate

The minimum expected rate of return on an investment, considering its risk.

Cash Flows

The total amount of money being transferred into and out of a business, especially considered in terms of liquidity.

Project Value

The estimated financial value of a project, taking into account all potential revenues, costs, and risks involved.

Mutually Exclusive

Situations or options that cannot occur or be chosen at the same time; selecting one excludes the possibility of selecting the other.