To Counterbalance the Tendency to Hold on to First Impressions

question 16

Multiple Choice

To counterbalance the tendency to hold on to first impressions or hunches about the data, a qualitative researcher uses

• A) negative case and discrepant data analysis.
• B) constant comparison and correlational data analysis.
• C) negative case and cross case analysis.
• D) constant comparison and member checks.

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Definitions:

Common Share

A type of equity security that represents ownership in a corporation, entitling the holder to a share of the company's profit through dividends and/or capital appreciation.

P/E Ratios

The Price-to-Earnings Ratio, a valuation metric comparing a company's current share price to its per-share earnings, used to evaluate stock price reasonableness.

Ceteris Paribus

A Latin term meaning "all other things being equal," used in economics to isolate the effect of one variable by holding others constant.

Expected ROE

The anticipated return on equity, predicting future profitability by estimating the rate of return on shareholders' equity.