Trustworthiness Is to Qualitative Research as ____ Is to Quantitative

question 32

Multiple Choice

Trustworthiness is to qualitative research as ____ is to quantitative research.

• A) internal validity
• B) external validity
• C) reliability
• D) objectivity

---

Definitions:

New Profit Pools

Areas within a market where new revenue and profit can be generated, often identified through changes in consumer behavior or emerging trends.

New Customer Segments

Identifying and targeting previously unrecognized groups of customers with specific needs or preferences within a market.

Diversification Strategy

A business approach that involves entering into new markets or creating new products to spread risk and depend less on a single market or product line.

Forward Integration

A business strategy where a company controls the distribution or supply chain for its products by moving downstream in the production process, often to get closer to the end consumer.