Match the Procedures in Qualitative Research Listed Below with the Descriptions

question 12

Multiple Choice

Match the procedures in qualitative research listed below with the descriptions of the procedures provided.
-Conducting the study in multiple locations or with multiple groups.

• A)Data triangulation
• B)Peer debriefing
• C)Audit trail
• D)Reflexivity
• E)Replication logic
• F)Cross-case comparison
• G)Intra-rater agreement
• H)Inter-rater agreement
• I)Member checks
• J)Stepwise regression
• K)Negative case sampling
• L)Methods triangulation

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Definitions:

Strategic Marketing Process

A methodical process for designing, carrying out, and reviewing marketing initiatives to fulfill organizational objectives.

Market Segmentation

The process of dividing a broader market into smaller subsets of consumers with similar needs or characteristics for targeted marketing.

Marketing Strategy

A comprehensive plan designed to achieve the marketing objectives of an organization by offering value to customers.

Marketing Tactic

A specific action or strategy employed in marketing efforts to achieve a desired outcome, such as increasing brand awareness or sales.