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What Are Some Key Questions to Ask in Evaluating a Qualitative

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What are some key questions to ask in evaluating a qualitative research report?


Definitions:

Active Consumer

An engaged customer who actively seeks out information, makes informed decisions, and influences others.

Communicates Online

the exchange of messages, information, or data between individuals or groups using digital platforms and the internet.

YouTube

A video-sharing website in which users can upload, view, and comment on videos.

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