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Optimal Consumption Bundle
The mix of products and services that optimizes satisfaction for a shopper within their financial limits.
Substitution Effect
The substitution effect describes the change in consumption patterns due to a shift in prices, leading consumers to substitute a cheaper product for a more expensive one.
Income Effects
Changes in consumers' purchasing power and consumption patterns that occur due to changes in their income, influencing how much of a product they can buy.
Indifference Curve
A graph representing different bundles of goods between which a consumer is indifferent, showing the combination of two goods that give the same level of satisfaction to the consumer.
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