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In terrestrial environments, the dominant factor that influences the vertical gradient of light is the absorption and reflection of solar radiation by water vapour in the air.
Ice Bucket Challenge
A viral social media campaign that raised awareness and funds for amyotrophic lateral sclerosis (ALS) research by encouraging people to pour ice water over their heads.
Celebrity Endorsers
Famous individuals who promote products, services, or brands through their endorsement, leveraging their public image to influence consumers.
Brand Equity
The value a brand adds to a product or service, based on consumers' perceptions and experiences with the brand.
Corporate Social Responsibility
A business model where companies integrate social and environmental concerns in their operations and interactions with stakeholders, going beyond profit-making.
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