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If Researchers Find Negative Results, They Should

question 48

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If researchers find negative results, they should


Definitions:

Source Factor

Elements related to the origin or communicator of a message that affect its persuasiveness or the audience's response.

Persuasibility

The extent to which an individual is susceptible to being persuaded or influenced by arguments or messages.

Persuasive Communications

Messages designed to influence or alter the audience's beliefs, attitudes, intentions, motivations, or behaviors.

Message Content

Message content refers to the actual information, ideas, or themes conveyed in a communication act, regardless of the medium used.

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