Professor Franklin Had a Time Machine and Travelled Back to 1975.He

question 38

Multiple Choice

Professor Franklin had a time machine and travelled back to 1975.He told a 1975 marketing class that in the future it would become popular among high school and university students to put holes through various parts of their anatomy and to attach metal plugs and ornaments through those holes.The students laughed at Professor Franklin and said they couldn't imagine that anyone would do that to his or her own body.What aspect of consumer behaviour did the students not understand?

• A)They didn't understand the impact of popular culture in influencing consumers.
• B)They didn't understand that lifestyle issues are more important than social class issues.
• C)They didn't understand the meaning of consumption.
• D)They didn't understand the importance of culture jamming.

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Definitions:

Psychological Condition

Refers to the state of one's mental and emotional health, encompassing various mental health issues, illnesses, and disorders.

Carpal Tunnel Syndrome

A medical condition caused by compression of the median nerve as it travels through the wrist at the carpal tunnel, leading to numbness, tingling, and weakness in the hand.

Assembly Line

A manufacturing process in which parts are added to a product in a sequential manner to create a finished product.

Training

A process of enhancing the skills, capacities, and knowledge of employees for performing specific jobs.