Which of the Following Is the Study of the Processes

question 5

Multiple Choice

Which of the following is the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires?

• A)Lifestyle marketing
• B)Role theory
• C)Consumer behaviour
• D)Marketing research

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Definitions:

Values

One’s moral code of conduct toward others: created through integrity, trust, and character.

Core Principles

Fundamental beliefs or guidelines that provide a foundational basis for a system, process, or approach.

Professionalism

The conduct, behavior, and attitude deemed appropriate for someone engaged in a profession or occupation.

Ethics Ombudsperson

An appointed official within an organization who provides confidential assistance and guidance to employees on ethical dilemmas or concerns.