Psychographic Information Is Not Considered to Be Demographic Data Because

question 8

True/False

Psychographic information is not considered to be demographic data because this type of information is not directly observable.

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Definitions:

Patronage

The support or regular business given to a store, hotel, or other service provider by customers.

Behavioral Segmentation

The process of dividing a market into groups based on consumer knowledge, attitudes, uses, or responses to a product.

MicroFridge

A compact combination of a refrigerator and microwave oven, typically used in small living spaces such as dormitory rooms.

Late-Night Snack

A small portion of food typically consumed after the usual dinner time, often late in the evening or at night.