When Consumers Are Unhappy with a Product, They Boycott the Product

question 75

Multiple Choice

When consumers are unhappy with a product, they boycott the product and/or store and express dissatisfaction to friends.This is called ________ response.

• A)private
• B)third-party
• C)voice
• D)public

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Definitions:

Classical Conditioning

A learning process that creates new associations between a neutral stimulus and a naturally occurring stimulus, resulting in a learned response.

Token Economy

A behavior modification system that utilizes tokens as reinforcing stimuli which can be exchanged for desired rewards.

Systematic Desensitization

Systematic Desensitization is a behavior therapy technique used to reduce phobic disorders by gradually exposing the person to the anxiety-producing stimulus in a controlled manner.

Client-centered Therapy

A psychotherapeutic approach developed by Carl Rogers, emphasizing unconditional positive regard, empathy, and genuineness in the therapeutic relationship to facilitate client growth.