Why Are Disabilities Among Consumers an Issue of Concern for Marketers

question 19

Essay

Why are disabilities among consumers an issue of concern for marketers?

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Definitions:

Questionnaire

A research instrument consisting of a series of questions for the purpose of gathering information from respondents.

Data

Refers to qualitative or quantitative variables collected for analysis and used to make decisions or conclusions.

Findings

Conclusions or results discovered from research, experiments, or inquiries, regarded as significant insights or evidence.

Hypothesis

A proposed explanation for a phenomenon, made as a starting point for further investigation.