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A billboard is positioned beside a busy highway.However, the merchant who has purchased the billboard complains that no response is being generated by his advertising message.Upon closer inspection, the billboard company determines that the typeface used is too small to be effectively read by a motorist going 80+ km/hour on the highway.Which of the following sensory thresholds would be most appropriate to explain the failure of this advertisement to connect with motorists?
Test Market
A selected geographic region or demographic group used to gauge the viability of a product or marketing campaign before a full-scale launch.
Pricing Strategy
An approach used by companies to determine the best price point to maximize profit and market share.
Measure Of Success
A standard or set of criteria used to evaluate the effectiveness, achievement, or performance of a task or objective.
Marketing Research Approach
A systematic method employed in analyzing and understanding the market, involving data collection, analysis, and interpretation to inform business decisions.
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