Which of the Following Most Accurately Reflects Current Thinking About

question 41

Multiple Choice

Which of the following most accurately reflects current thinking about the use of subliminal perception in marketing promotion and advertising?

• A)Subliminal messages are below the threshold of perception, so they cannot be utilised in marketing.
• B)Subliminal ads can be effective, but customers do not like them; therefore, marketers avoid them.
• C)There is some evidence that subliminal perception can have limited effects, but the effects are not specific enough to make subliminal messages effective in advertising.
• D)It comes down to a matter of attention.If a viewer will pay enough attention to a subliminal message, then it can have specific effects.

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Definitions:

Machine Breakdowns

Unplanned events where machinery or equipment fails to function correctly, leading to production delays, increased maintenance costs, and potential operational losses.

Increase In Utility Costs

A rise in the expenses associated with utilities such as electricity, water, and gas consumed by a business or individual.

Purchase Price Variances

Differences between the actual cost of materials purchased and the expected (budgeted) cost, often analyzed in cost accounting.

Standard Cost

A predetermined cost of manufacturing a product or providing a service, used as a benchmark to measure actual performance and efficiencies.