All Consumers Carry Schema in Their Minds When They Enter

question 34

Multiple Choice

All consumers carry schema in their minds when they enter the marketplace.According to the principles of perceptual vigilance and defence, a marketer should be careful to create a promotion for the new product that ________.

• A)conforms to the customers' schema
• B)violates the customers' schema
• C)requires that customers defend their current views about the product category
• D)is simple and easy to understand

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Definitions:

Total Revenue

The total amount of money received by a company from its sales of goods or services.

Elastic Supply Schedule

A situation where the quantity supplied of a good changes significantly when its price changes.

Marginal Revenue Product

the additional revenue generated from using one more unit of a factor of production, holding other factors constant.

Marginal Revenue Product

The supplementary earnings derived from the utilization of an additional production factor unit.