Examlex
A behavioural researcher studying how consumers use multisensory, fantasy and emotional factors in selecting products is hedonic consumption.
Difference in the World
The impact or change that an individual or organization aims to make in society or a specific community.
Moving To
The process of transitioning from one state, position, or approach to another.
Focused Differentiation
A business strategy where a company offers unique products or services to a specific, narrow target market.
Focused Cost Leadership
A strategy that seeks the lowest costs of operations within a special market segment.
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