One of the Principles of Psychophysics Is That Changes in the Physical

question 22

Multiple Choice

One of the principles of psychophysics is that changes in the physical environment are not always matched by equal changes perceptually.If Madison was creating a new drink, what would psychophysics tell her?

• A)She could make the drink twice as sweet by adding twice the amount of sugar.
• B)She would need to research how the perception of 'sweetness' changed with the amount of sugar added.
• C)She would need to look at the subliminal aspects of 'sweetness'.
• D)She would need to create promotions to tell customers how 'sweet' the new drink is.

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Definitions:

Reticular Formation

A network of neurons located in the brainstem involved in regulating wakefulness, attention, and sleep-wake transitions.

Endocrine System

The endocrine system is a network of glands in the body that produce and release hormones, which help control many important body functions.

Limbic System

A complex system of nerves and networks in the brain, involving several areas near the edge of the cortex concerned with instinct and mood.

Autonomic Nervous System

The part of the peripheral nervous system that controls involuntary bodily functions, including heart rate, digestion, respiratory rate, pupillary response, urination, and sexual arousal.