A Common Practice Among Advertisers Is to Create New Relationships

question 52

Multiple Choice

A common practice among advertisers is to create new relationships between objects and interpretants by inventing new connections between products and benefits.How would a marketer use hyperreality to find a new use for baking soda?

• A)By associating the soda with its ability to absorb odours
• B)By associating the soda with a fictional character called Simon Soda
• C)By emphasising the low cost of the soda
• D)By informing customers of the historic importance of baking soda in germ protection

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Definitions:

PR Campaign

A strategic communication effort designed to influence public opinion or behavior, usually undertaken on behalf of a particular cause, organization, or individual.

Surveys

A method of gathering information from a sample of individuals, often used to collect opinions, behaviors, or factual information.

PR Research

The process of collecting and analyzing information to understand public opinion and media content in the context of public relations.

Commonsense Theory

A theoretical perspective suggesting that individuals use practical judgment derived from everyday experience to understand and navigate social realities.