The Endowment Effect Shows That If Customers Touch a Product

question 69

True/False

The endowment effect shows that if customers touch a product they are less likely to purchase it.

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Definitions:

Suicide Education Programs

Suicide prevention programs that take place in schools and concentrate on students and their teachers. There are also a growing number of online sites that provide education about suicide—targeting troubled persons, their family members, and friends.

Previously Attempted Suicide

Refers to an individual who has made one or more attempts to end their own life in the past.

Suicide Study

The scientific investigation into the causes, motivations, and prevention strategies related to suicide.

Edwin Shneidman

An American psychologist who was an early pioneer in the field of suicidology and thoroughly studied the motivations behind suicide.