Scott Thought of Himself as a Very Successful Marketer

question 79

Multiple Choice

Scott thought of himself as a very successful marketer.He created a campaign with a product logo that was very popular and which customers associated with a quality product.It was so popular that in a few months the logo began to appear almost everywhere.Instead of increasing sales of the product, the customer demand began to decrease as competitors' products became more successful.What characteristic of learning was ruining Scott's apparent success?

• A)Too much repetition was decreasing the strength of the CS, thus leading to extinction of the learned relationship between the logo, the quality of the product and the association with Scott's company.
• B)Customers confused Scott's logo with the logos of Scott's competitors, making cognitive learning incomplete.
• C)The logo produced only a fixed-ratio schedule of reinforcement that did not sustain sales, while Scott's competitors used a variable-ratio schedule.
• D)Over time the logo became boring, and customers punished Scott's company by buying competitors' products as a type of revenge for their boredom.

Understand the principles and processes involved in wastewater treatment, including the removal of oils, grease, and organic matter, and the importance of oxygen in these processes.

Comprehend the methods used for sterilizing water, including the use of ultraviolet light and chlorine.

Recognize the environmental impacts of nitrogen and phosphorous compounds in water bodies and the importance of their removal from wastewater.

Grasp basic concepts of forensic science and the application of chemistry in forensic investigations.

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Definitions:

Diseconomies of Scale

An economic concept where an increase in production leads to a rise in average costs per unit due to inefficiencies.

Economies of Scale

Cost advantages that a business can achieve by increasing the scale of production, leading to lower average costs per unit due to spread fixed costs and operational efficiencies.

Cycle Inventory

The portion of inventory that a company rotates in and out of stock as part of its normal business operations, reflecting the frequency of production and ordering cycles.

Objective Lenses

The lenses on a microscope closest to the specimen, responsible for magnifying the image.