The Process of Stimulus Generalisation Is Often Central to Branding

question 9

Essay

The process of stimulus generalisation is often central to branding and packaging decisions that attempt to capitalise on consumers' positive associations with an existing brand or company name.In this context, list and briefly discuss the four strategies based on stimulus generalisation presented in the text.

---

Definitions:

Black Supremacists

Individuals or groups that believe black people are superior to people of other races and should dominate society, a belief system considered radical and divisive.

Voter Fraud

Illegal interference with the election process by various means, including manipulating vote counts or voter registration, to alter the election outcome.

Health-Care Plan

A proposal or policy set forth by government or private entities to provide medical services to individuals or populations.

Welfare-Reform

Changes made to the public assistance system aimed at reducing dependency on government aid by promoting job preparation and work.