Examlex
Discuss what stimulus generalisation and stimulus discrimination are and present an example of each that is relevant to the field of marketing.
Mental Set
A psychological tendency to approach situations in a certain way due to past experiences and perceptions, which can sometimes hinder problem-solving.
Mental Image
A mental representation that mirrors or resembles the thing it represents; mental images occur in many and perhaps all sensory modalities.
Sensory Modalities
Different forms of sensory perceptions, such as sight, sound, touch, taste, and smell, through which we experience the world.
Cognitive Schema
A mental framework that helps organize and interpret information in the world around us.
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