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Gradually changing the package of a product that depends heavily on brand loyalty can be successful if each change is minor. Over the course of a year or more the package may change totally in appearance without offending or confusing brand loyal customers. What factors influencing forgetting allow this marketing strategy to work?
Ordinary Simple Interest
Interest calculated on the principal amount of a loan or investment based on a simple interest rate, without the compounding factor.
360-Day Year
An accounting approximation that treats all months as having 30 days, used in calculating interest with a simplified approach.
Ordinary Simple Interest
Interest calculated on the principal amount of a loan or deposit, based on a simple interest rate over a specified period.
360-Day Year
A simplified calculation method used in finance, assuming a year consists of 360 days for the purpose of interest calculation.
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