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People Have a Tendency to More Effectively Remember Ads That

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People have a tendency to more effectively remember ads that are unusual than ads that are not. Why? What is this phenomenon called?


Definitions:

Ineffective Teacher

An educator who fails to facilitate learning or improve the students' academic achievement.

Roommate

A person with whom one shares a living space, such as a room or apartment.

Self-Serving Bias

The common human tendency to attribute successes to personal attributes and failures to external circumstances.

Actor-Observer Bias

The inclination to ascribe personal actions to outside factors and other individuals' actions to their inherent traits.

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