An Advertisement Emphasises That If a Consumer Uses a Certain

question 31

Multiple Choice

An advertisement emphasises that if a consumer uses a certain deodorant he or she will not offend other people and will not cause problems in the workplace because of bad body odour.Which part of the Freudian system is this ad appealing to?

• A)The id
• B)The superego
• C)The anti-ego
• D)The ego

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Definitions:

Over Budget

Over budget refers to a situation where actual spending exceeds the planned or allocated amount for a particular budget category.

Budget

An estimate of income and expenditure for a set period of time, often used as a plan for financial operations.

Activity Base

A measure used for allocating costs to cost objects, typically related to the level of activity or volume of goods produced that incurs costs.

Advertising Campaigns

A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).