Many People Assume That Personality Must Be Related to Consumer

question 18

Essay

Many people assume that personality must be related to consumer behaviour.Knowing a customer's personality profile should help predict what she or he will buy, and how decisions will be made in the marketplace.Researchers, however, have been frustrated in their search for a unified theory of personality that would explain consumer behaviour.Use trait theory to explain why this is so.

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Definitions:

Arbitration

A method of dispute resolution where a neutral third party renders a decision, which is usually binding.

Mediation

A form of alternative dispute resolution where a neutral third party helps conflicting parties to reach a mutually satisfactory agreement.

Conciliation

A method of alternative dispute resolution where a conciliator helps parties in a dispute to reach a mutually satisfactory agreement to resolve their issues.

Negotiation

The process by which two or more parties communicate and come to an agreement or resolve a dispute.