Whether a Consumer's Need Is Utilitarian or Hedonic, the ________

question 49

Multiple Choice

Whether a consumer's need is utilitarian or hedonic, the ________ it creates determines the urgency the consumer feels to reduce it.

• A)magnitude of the tension
• B)direction of the tension
• C)expectancy
• D)reinforcement

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Definitions:

Slow-Wave Sleep

A deep sleep stage characterized by low-frequency, high-amplitude brain waves, essential for physical restoration and memory consolidation.

Delta Waves

Slow brainwaves predominantly seen in deep sleep that are associated with healing, dreaming, and detached awareness.

NREM-3 (N3)

A stage of sleep that is deep and restorative, during which it is difficult to awaken someone; also known as slow-wave sleep.

Alpha Waves

Brainwaves detected by an EEG that are associated with a state of wakeful relaxation, typically present when a person's eyes are closed but they are awake.