In Its Advertising, an Automobile Company Emphasises Such Features as High

question 6

Multiple Choice

In its advertising, an automobile company emphasises such features as high kilometres per litre of petrol, an excellent rating in safety, and high resale value of its product.The company is trying to appeal to which of the following consumer needs?

• A)Sentiment needs
• B)Biogenic needs
• C)Hedonic needs
• D)Utilitarian needs

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Definitions:

Data Collection

The process of gathering and measuring information on targeted variables to answer relevant questions and evaluate outcomes.

Prescribed Method

A specific, recommended way or procedure to accomplish a task or solve a problem, often detailed in official guidelines or instructions.

Quantitative Research

Is a research methodology that focuses on collecting and analyzing numerical data to identify patterns, behaviors, and relationships among variables.

Theoretical Idea

A conceptual framework or set of principles aimed at explaining phenomena or guiding further research.