A Person's Conception of How He/she Would Like to Be

question 34

Multiple Choice

A person's conception of how he/she would like to be is called ________.

• A)self-image
• B)ideal self
• C)self-concept
• D)self-esteem

Distinguish between global brands and their marketing approaches.

Acknowledge the role of cultural, legal, and economic factors in shaping international marketing strategies.

Understand the impact of global consumer behavior on marketing strategies.

Identify factors that differentiate international firms from multinational and transnational firms.

---

Definitions:

Laws

Rules established by a governing authority to regulate conduct.

Phenomenologists

Researchers or philosophers who study phenomenology, which is the exploration of human consciousness and the objects of direct experience.

Deviant Reality

The perception or existence of behaviors and actions that deviate from socially accepted norms.

Collective Action

The action taken together by a group of people whose goal is to enhance their status and achieve a common objective.