Kent, a University Student, Is a Loyal Coca-Cola Drinker

question 69

Multiple Choice

Kent, a university student, is a loyal Coca-Cola drinker.He averages about six Cokes a day.He even prefers Coke to water.However, today when he passed a vending machine in a lecture hall, he bought a new flavour of soft drink called Big Red.Which of the following most accurately explains his behaviour, given the facts about Kent's previous behaviour?

• A)Kent is variety seeking.
• B)Kent is brand switching.
• C)Kent is involved in extended problem solving.
• D)Kent is influenced by peer pressure.

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Definitions:

Social Media

Online platforms that enable users to create and share content or participate in social networking.

Market Segmentation

Splitting up a large market, encompassing both potential and existing customers from the consumer or business sector, into smaller segments based on similar characteristics.

Active Users

Individuals who have engaged with a software application, website, or online platform within a specific period, indicating a level of engagement or interest.

Targeting Strategy

The method a business uses to identify and serve potential consumer segments with tailored products or marketing.