A Hot and Thirsty Customer Buys a Cool Drink and Finds

question 56

Multiple Choice

A hot and thirsty customer buys a cool drink and finds it very satisfying.He or she then buys another drink even though he or she had not initially planned on buying two and is no longer thirsty.This is an example of ________.

• A)purchase momentum
• B)rational decision making
• C)feature creep
• D)inertia

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Definitions:

Suggested Retail Price

The price that manufacturers recommend retailers to sell their products for to consumers.

Mark-Up

The markup on goods’ cost intended to defray overhead expenditures and yield profit.

Operating Expenses

The costs associated with the day-to-day operations of a business.

Operating Profit

Earnings derived from a corporation's principal operations, before subtracting interest and taxes.