Susan Is Trying to Select the Right Tour

question 73

Multiple Choice

Susan is trying to select the right tour.She is going to Scotland but can't make up her mind what she wants to do when she gets there.There are so many variables including cost, the weather and Susan's desire to see the village her grandmother called home.Susan's problem emphasises the importance of the ________ in designing an effective hospitality-marketing program for the tourism industry.

• A)experiential perspective
• B)behavioural influence perspective
• C)purchase momentum phenomenon
• D)rational perspective

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Definitions:

Entry of Firms

Refers to the process by which new companies enter an industry, increasing competition and potentially leading to lower prices and innovation.

Market Price

The present cost at which a service or asset is available for purchase or sale in a specific market.

Equilibrium Price

The cost at which the demand for a product or service matches the supply, leading to equilibrium in the market.

Marginal Cost Curve

depicts how the cost of producing an additional unit of output changes as the level of production is varied, typically rising after a certain point due to inefficiencies.