A Small Company, Craig Inventions, Produced a Pill That Had

question 13

Multiple Choice

A small company, Craig Inventions, produced a pill that had the nutrient value of a healthy breakfast.The company put the product on the market as a substitute for breakfast for busy people.The product failed.Craig Inventions then marketed the pill as a diet product and it became very successful.What does this example best demonstrate?

• A)The company did not position the product well.It was difficult to convince consumers that a pill was a breakfast on the superordinate level; however, it did appear to fit appropriately within the superordinate category of diet pills.
• B)The company confused a subordinate level with a basic level of categorisation, which led to the company's failure to identify the product's most important competitors.
• C)The company confused a superordinate level with a subordinate level of categorisation.
• D)The determinant attributes between diet pills and breakfast were not sufficiently strong.

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Definitions:

Email Service Provider

A company that offers email services, including sending, receiving, and storing emails, to individuals and organizations.

Electronic Mailbox

An electronic storage area or service where emails sent to an individual's email address are received and can be viewed or managed.

Attach

The process of adding or linking files, documents, or other items to an email, message, or digital document, facilitating the sharing of additional information.

File

A container in a computer system used to store data or information, identifiable by a unique name and possibly an extension indicating its type.