A Mental or Problem-Solving Shortcut to Make a Purchase Decision

question 19

Multiple Choice

A mental or problem-solving shortcut to make a purchase decision is called a(n) ________.

• A)determinant
• B)detail rule
• C)heuristic
• D)experience rule

Recognize the role of attribution in social perception.

Understand the principle of the primacy effect in impression formation.

Identify stereotypes and their impact on social perception.

Comprehend the mechanisms and effects of cognitive dissonance.

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Definitions:

Create A Monopoly

A strategy or situation where a single company or entity gains exclusive control over a market sector, eliminating competition.

Deceptive Pricing

An illegal practice that involves intentionally misleading customers with price promotions.

Dumping

The practice of selling a product in a foreign market at a price below its domestic market price or below the cost of production.

Tariffs

Taxes imposed on imported goods and services, aimed at making them more expensive to protect local industries from foreign competition.