Lionel Finds That Every Time He Goes to Select Athletic

question 60

Multiple Choice

Lionel finds that every time he goes to select athletic shoes, he always buys the same brand.In fact, he doesn't even remember trying on any of the other competitive brands even though some of these brands have attractive styles and prices.Lionel's purchase decision process has become one of less and less effort.Lionel's decision process is an example of ________.

• A)cognitive dissonance
• B)information discrimination
• C)ineptness
• D)inertia

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Definitions:

Income Statement

A financial statement that shows a company's revenues, expenses, and profits over a period of time.

Balance Sheet

A financial statement that summarizes a company's assets, liabilities, and shareholders' equity at a specific point in time, providing a basis for computing rates of return and evaluating its capital structure.

Price-To-Book Ratio

A financial measure that compares a company's current market price to its book value, indicating the value the market places on the net assets of a company.

Market Capitalization Rate

Market capitalization rate refers to the expected rate of return on a portfolio or an investment given its risk level, often used in the valuation of stocks.