Examlex
Needs are created when the ideal state of a customer declines.
Punishment
A consequence aimed at reducing a particular behavior, often used as a behavioral modification technique.
Antecedent
An event or condition that precedes and triggers a behavior or response, often studied in behaviorism to understand and modify behavior.
Aversive Control
A behavioral control technique involving the use of unpleasant stimuli to influence the occurrence of certain behaviors.
Positive Reinforcer
A stimulus that, when presented after a behavior, increases the likelihood of that behavior happening again.
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