Examlex
What is a decision-making heuristic? Describe two typical heuristics used in consumer decision-making situations.
Purchasing Managers
Professionals responsible for buying goods and services for their company, aiming for the best quality at the most cost-effective price.
Suppliers
Individuals or companies that provide goods or services to another entity, typically part of the supply chain in manufacturing processes.
Regulators
Government or independent authorities responsible for supervising and enforcing laws within certain industries.
Lenders
Entities that provide funds to others with the expectation of repayment plus interest.
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