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A Customer Searching for an SUV Is Trying to Decide

question 27

Essay

A customer searching for an SUV is trying to decide what to buy.He or he decides to limit his or her options by using the following strategy.First, the car must be a Honda or a Toyota because the customer believes that they have the highest quality.Second, the vehicle cannot cost more than $30,000 or get less than 10 km to the litre.Third, the remaining vehicles' interiors, comfort and instrument placing will be judged by giving each a score and summing them.The SUVs that are left, with the highest summed scores, will be selected for an intensive test drive.What type of decision rules was this customer proposing to use? There will be more than one rule used.


Definitions:

Intoxicated

The condition of having physical and mental faculties impaired by an excess of alcoholic drink or any substance, leading to altered mood, behavior, and coordination.

Psychoactive Drugs

Substances that alter perception, mood, consciousness, or behavior by affecting the brain's chemistry.

Synapse

Spatial junction between one neuron and another; forms the information transfer site between neurons.

Nicotine

A stimulant and addictive substance found in tobacco products that affects the nervous system.

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