George Wants to Increase Impulse Purchases in His Store

question 36

Multiple Choice

George wants to increase impulse purchases in his store.Which of the following promotional strategies would be most effective for George to use?

• A)He should place point-of-purchase displays close to the items he wants to market.
• B)He should buy more advertising space in local newspapers.
• C)He should hire a new salesperson.
• D)He should post testimonials about the quality of his products in highly travelled locations.

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Definitions:

Bloom's Domains

A classification of educational objectives, created by Benjamin Bloom, that divides cognitive learning into knowledge, skills, and attitudes.

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