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A normative community is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations or behaviour.
Net Present Value
A financial metric that calculates the present value of all future cash flows of a project or investment, considering the time value of money.
Maximax Strategy
A decision-making approach focused on maximizing the maximum possible payoff, suitable for optimistic decision-makers.
Maximin Criterion
A decision rule used in statistics, economics, and game theory that selects the action which has the highest minimum payoff.
States of Nature
Possible outcomes or situations in decision-making under uncertainty that affect the results of different decisions but are beyond the control of the decision-maker.
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Q66: Why would customers with moderate knowledge of