Which of the Following Is an Example of Utilitarian Influence

question 59

Multiple Choice

Which of the following is an example of utilitarian influence?

• A)An individual seeks information about various brands from a professional.
• B)An individual's decision to purchase a particular brand is influenced by the preferences of family members.
• C)An individual feels that the purchase of a particular brand will enhance the image others have of her.
• D)An individual seeks brand-related knowledge and experience from friends, neighbours, colleagues and relatives who have reliable information about the brand.

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Definitions:

Marketing Channel

The path or route through which goods or services travel from the producer or provider to the final user or consumer.

Corporate Conflict

Corporate conflict involves disputes or disagreements within a company, typically between employees or between management and employees.

Lateral Conflict

Disagreements or friction between colleagues at the same level within an organization.

Large Household Appliances

Major domestic appliances such as refrigerators, washing machines, and ovens, crucial for everyday household tasks.