Several Research Methods Are Used to Study Reference Groups and Opinion

question 11

Multiple Choice

Several research methods are used to study reference groups and opinion leadership.________ methods trace communication patterns among members of a group.These techniques allow researchers to systematically map out the interactions that take place among group members.

• A)Momentum
• B)Behavioural
• C)Sociometric
• D)Geodemographic

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Definitions:

Level of Significance

The threshold chosen for determining whether a statistical result is significant in hypothesis testing, typically set at values like 0.05, 0.01, etc.

Rejected

In statistical analysis, this term refers to the decision to dismiss the null hypothesis when the test statistic falls outside of the designated critical region.

P-value

The probability of obtaining test results at least as extreme as the ones observed during the test, assuming that the null hypothesis is true.

Level of Significance

The probability of rejecting the null hypothesis in a statistical test when it is true, often denoted by alpha.