Which of the Following Best Explains Why Marketers View Teens

question 57

Multiple Choice

Which of the following best explains why marketers view teens as 'consumers-in-training'?

• A)Teenagers have little influence on their families' purchase decisions, but they carefully watch and model the consumer behaviour of their parents.
• B)Marketers typically do not begin targeting consumers until they are teenagers.
• C)Teenagers have little discretionary income, so they have few opportunities to make independent purchase decisions.
• D)Teenagers often develop brand loyalty during their adolescence, committing to a brand and continuing to purchase it for decades to come.

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Definitions:

Call Option

A financial contract that gives the holder the right, but not the obligation, to buy a specified amount of an underlying asset at a set price within a specified time.

Put Option

An agreement in finance that allows the owner to sell a certain quantity of a basic asset at an agreed-upon price before a certain deadline, without being required to do so.

Financial Risk Exposure

represents the potential for financial loss that a company faces due to its financial decisions and market conditions, including changes in interest rates, currency exchange rates, and credit risks.

Citrus Grower

A citrus grower is an individual or company engaged in the cultivation and production of citrus fruits, such as oranges, lemons, limes, and grapefruits.