Which of the Following Best Explains Why Marketers View Teens

question 57

Multiple Choice

Which of the following best explains why marketers view teens as 'consumers-in-training'?

• A)Teenagers have little influence on their families' purchase decisions, but they carefully watch and model the consumer behaviour of their parents.
• B)Marketers typically do not begin targeting consumers until they are teenagers.
• C)Teenagers have little discretionary income, so they have few opportunities to make independent purchase decisions.
• D)Teenagers often develop brand loyalty during their adolescence, committing to a brand and continuing to purchase it for decades to come.

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Definitions:

Leader Influence

The ability of a leader to guide the actions or opinions of others within a group or organization.

John Hersey

An American writer and journalist known for his works including "Hiroshima," a groundbreaking account of the atomic bomb impact.

Subgroup

A division within a larger group, often characterized by shared interests or characteristics.

Team Dynamics

The unconscious, psychological forces that influence the direction of a team’s behavior and performance.