Some People Have Been Offended When Marketers Refer to an Event

question 9

Essay

Some people have been offended when marketers refer to an event such as the AFL Grand Final as a sacred event.They believe that business people are being disrespectful.Explain how the concept of the sacred in consumer behaviour is both the same and different from the concept of the sacred in a traditional religious context.

---

Definitions:

EBT Cards

Electronic Benefit Transfer cards used by state welfare departments to issue benefits, such as food stamps and cash assistance, electronically.

Income Redistribution

The transfer of income and wealth from certain individuals or groups to others through mechanisms such as taxes and social security.

Social Security System

A government program that provides financial assistance to people with insufficient or no income, mainly targeting the elderly, disabled, and the unemployed.

Medicare and Medicaid

Government programs in the United States that provide healthcare coverage to eligible elderly, disabled individuals, and low-income people, respectively.