Examlex
In 1998, research published in The Lancet linked the MMR vaccine to ___________________________. Later, the story was retracted and described as "false."
Action
In marketing, refers to the desired behavior or response a marketer wants from the audience, such as making a purchase or signing up for a newsletter.
Lagged Effect
A delayed response to a marketing or advertising campaign, where the impact on consumer behavior or sales becomes apparent after a period of time.
IMC Strategy
An approach to market communication that integrates and coordinates various promotional tools and channels to deliver a clear, consistent, and compelling message about an organization and its products.
Exposure
The measure of how much a target audience sees or interacts with an advertisement or media content.
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